Homelites is a brand of ITC Company, which manufactures matchboxes.
Its characteristic is that its sticks are strong and big compared to other matchboxes. I have used this characteristic as a Usp. Most of us have experienced this once in a while that most of the times we try to light matches, but the sticks break and we get a little irritated or frustrated. so i have tried to show the same thing through funny(approach) illustration.
Thank you
